A Taste That Feels Like Home aims to connect with Filipino families, young couples and young adults through themes of comfort, tradition and togetherness.
Emphasizing cultural values like family bonds and traditions, the campaign is highlighting consumer truths such as the beauty of turning a house into a home, the comfort of a mom’s love and the experience of all-nighters.
A series of digital videos showcases real consumers and real stories to create an authentic emotional connection. Through a strong push on the key social media platforms in the Philippines, as well as displays in trade channels, the SPAM® brand Philippines team continues to evolve by embracing heartfelt consumer experiences and maintaining its role as a comforting staple in Filipino households.
Watch the spots here:
