Here For The Snacks: Multi-brand Campaign Takes Run at Game Day

Our Here For The Snacks campaign is a multi-brand, multi-channel initiative that positions snacking as the real MVP of game day. It’s a fantastic opportunity to showcase the breadth of our portfolio and provide consumers with everything they need for an effortless and delicious game-day experience.

The campaign highlights a cultural truth: Most people unapologetically watch the Big Game for the food, not just the game. Whether hosting or bringing a dish, snacking takes center stage.

Here For The Snacks features a winning lineup of beloved brands, including HORMEL^® pepperoni, HORMEL GATHERINGS^®, HERDEZ^®, WHOLLY^®, PLANTERS^® and HORMEL^® chili. Our strategic partnership with ESPN (Have you seen our 30-second commercial yet?!) will spotlight these brands during key snacking moments, offering game-day solutions that make every Big Game party a winner.

From eye-catching in-store displays and engaging digital ads to national TV spots, influencer partnerships and a snacking recipe playbook, Here For The Snacks ensures we connect with consumers at every turn as we gear up for the Big Game.

This campaign is live now and runs through game day, inspiring consumers as they plan their ultimate watch-party spreads. Here For The Snacks keeps Hormel Foods top of mind, connecting with fans during every key moment — from preparation to celebration.