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The Makers of the HERDEZ® Brand Introduce Mexican Refrigerated Meats Entrées Featuring True Mexican Flavors

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Orange, Calif.

New Heat-and-Serve Mexican Entrées Available in Shredded Chicken and Pork Carnitas Varieties Get Delicious Food on the Table in Less than 10 Minutes

The makers of the HERDEZ® brand today announced the launch of its HERDEZ™ Mexican Refrigerated Entrées line with two delicious varieties, including HERDEZ™ Chicken Shredded in Mild Chipotle Sauce and HERDEZ™ Carnitas Slow Cooked Pork. At-home cooks can now enjoy the traditions from the heart of Mexico in these convenient heat-and-eat meals with the perfect blend of spices and seasoning. Inspired by some of the most popular Mexican dishes, these entrées are packed with flavor and protein, with each containing seven grams of protein per serving.

“The HERDEZ® brand is best known for salsas, HERDEZ TAQUERIA STREET SAUCE®, refrigerated guacamole and hot sauce,” said Giselle Olson, HERDEZ® brand manager. “We love that we can offer our fans more of the bold flavors from Mexico they crave in these new, easy-to-prepare dishes.”

“Mexican food is the ethnic food most consumed at home1. With more and more people spending time cooking and entertaining at home, consumers are looking for affordable ways to bring timeless Mexican flavors to life in the comfort of their own kitchens,” said Daniel Collier, HERDEZ™ Refrigerated Meats brand manager. “Our ready-to-serve HERDEZ™ Mexican Refrigerated entrées offer the simple and delicious convenience we know they want. Inspired by the culinary traditions of Mexico, HERDEZ™ Chicken Shredded in Mild Chipotle Sauce and HERDEZ™ Carnitas Slow Cooked Pork make it easy to recreate your favorite Mexican dishes — everything from tacos and burritos, to enchiladas, nachos and more — within minutes.”

Nearly two-thirds of consumers cite affordability as a major reason for cooking at home, and on an average weeknight, roughly half of millennials say they cook dinner from scratch.2 HERDEZ™ Refrigerated Entrées provide familiar flavors of Mexico with the convenience and versatility people crave as they create at-home meals. Varieties include:

  • Chicken Shredded in Mild Chipotle Sauce (SRP $9.99-$10.99)—This all-natural3 chicken entrée combines tomatoes, garlic, onion and chipotle peppers for a bold flavor, and is slow cooked in its natural juices, making it ideal for any burrito, taco or main entrée, and is reminiscent of Chicken Tinga.
  • Carnitas Slow Cooked Pork (SRP $9.99-$10.99)—Slow cooked and marinated with garlic and citrus for an original taste, this time-saving option makes it easy to enjoy Carnitas any time.

Beginning this month, HERDEZ™ Refrigerated Entrées will be available in 15 oz. packages (MSRP $9.99-$10.99) at Publix and Hy-Vee stores across the U.S., with additional rollout to major grocery chains later this spring.

To learn more about the HERDEZ® brand, including nutritional information and recipe ideas, visit www.herdeztraditions.com or follow the HERDEZ® brand on Facebook, Instagram, Pinterest and Twitter.

1 Chef’s Pencil
2 Morning Consult
3 Minimally processed, no artificial ingredients

ABOUT HERDEZ® BRAND

The HERDEZ® brand allows consumers to experience the real flavor and culture of Mexico at home with authentic salsas and cooking sauce. The HERDEZ® brand is the No. 1 selling brand of salsa in Mexico and the leading authentic Mexican salsa brand in homes across the US. Best known for products such as HERDEZ® Salsa Verde, Salsa Casera and the original Guacamole Salsa, the HERDEZ® brand is founded on authenticity in flavor and quality you can trust. Innovation authentic flavor experiences is at the forefront of their success. The HERDEZ® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the US focused on reimagining Mexican flavor. For more information and recipe ideas, visit www.herdeztraditions.com or follow the HERDEZ® brand on Facebook, Instagram, Pinterest and Twitter.

About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on the “100 Best Corporate Citizens” list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://www.hormelfoods.com/global-impact/.