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The Makers of Hormel® Chili Announce New “Pour On” Campaign Showcasing the Brand as a Simple and Exciting Dinner Upgrade

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Austin, Minn.

The makers of Hormel® chili, American’s iconic No. 1 selling chili brand, announced today the launch of its Pour On national advertising campaign designed to position the brand as the perfect, simple and exciting dinner upgrade.

The campaign includes a series of spots featuring real life moments where people can pour on Hormel® chili to energize to their typical dinner routine. Once people pour on and add the craveable taste of Hormel® chili, the excitement is so uncontainable, they begin moving uncontrollably.

“This campaign gives Hormel® chili a fun and enthusiastic edge while also showcasing the versatility and excitement that a simple pour of Hormel® chili can bring to your family’s table,” said Sarah Johnson, Hormel® chili brand manager. “Hormel® chili truly is a simple dinner upgrade, and we are thrilled to share even more ways for our consumers to open up a can and pour on the excitement.”

The campaign, developed in collaboration with BBDO Minneapolis, includes 6- and 15-second spots airing nationwide as well as select digital and social channels. Media planning and buying were done by PHD Worldwide.

To view the spots, visit: https://youtu.be/Hontb95dZo4 and https://youtu.be/UJJxNnDjo_A.

For more information about Hormel® chili, including recipes, nutritional information and where to buy, visit www.hormel.com/brands/hormelchili or follow the brand on social media at www.facebook.com/hormel.chili, www.twitter.com/hormelchili, www.instagram.com/hormelchili, and www.pinterest.com/hormelchili.

About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly® guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the 11th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired People. Inspired Food.™ – focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and https://www.hormelfoods.com/global-impact/.