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Hormel Foods to Welcome Plain White T’s for Hometown Celebration Concert in Downtown Austin With Special Guest and Austin Native Martin Zellar and the Hardways

Austin, Minn.

Hormel Foods is honoring its hometown with a musical celebration on Main Street, right outside the world-famous SPAM® Museum in downtown Austin, Minnesota.

Grammy nominated band, Plain White T’s, will headline a free outdoor concert taking place 5–9 p.m. on Thursday, Sept. 12. Los Rebeldes will open the show at 5 p.m., followed by Martin Zellar and the Hardways at 6 p.m., and the Plain White T’s at 7:30 p.m.

The Plain White T’s have been playing to packed audiences for more than two decades. Best known for their signature hit song “Hey There Delilah,” which achieved platinum status in 2007 and earned two Grammy nominations, the Plain White T’s and their pop-punk sound have earned them international fame and acclaim.

Longtime Minnesotan and Austin native Martin Zellar will also grace the stage for this hometown celebration. Zellar, who first broke through in the 1980s Minneapolis music scene as the lead singer and songwriter of the alt-country pioneering Gear Daddies, has recorded 14 studio albums throughout his career, including his most recent album titled “Head West,” which was released in 2023.

Los Rebeldes (The Rebels), a Mexican-American group from southern Minnesota, will open the concert playing a variety of musical styles — from Tex-Mex to folk to country-rock.

Hormel Foods is offering the concert as a gesture of thanks to the community it has called home since 1891.

“Austin holds such a special place in our hearts,” said Katie Clark, senior vice president and chief communications officer for Hormel Foods. “This event is a way to celebrate our community and we are thrilled to welcome these three incredible performers to our town for a night of great music.”

This will be the second time in three years that the Fortune 500 global branded food company has hosted a free family-friendly community concert in downtown Austin. In addition to the music, there will be food trucks and local downtown businesses open to serve attendees food and drink.

As a company committed to supporting hunger relief and food security initiatives, optional donations will be collected at the event in honor of Hunger Action Month. 100 percent of the contributions will support the United Way and Hometown Food Security Project and be divided among local food banks in Mower County, helping ensure families have access to the food they need. Hormel Foods will match a portion of the proceeds. To donate, visit https://fundraise.givesmart.com/form/9Ga3hQ?vid=17ab6u and to learn more, go to https://hometownfoodsecurity.org/.

Concert goers are encouraged to bring chairs to sit in during the performances.

About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.