“Having a leading global branded food company in our corner, providing support and resources for portfolio companies, is incredibly exciting and opportune for us and for the companies in which we will invest,” said Stu Strumwasser, founder of Green Circle and Co-Managing Partner of GCFV. “The experience in food production, distribution, and marketing, and the global resources Hormel Foods can provide to support our portfolio companies could be the difference between a cool idea and a dominant technology or tech-enabled CPG brand of the future. The Hormel Foods team is a caring group of forward-looking professionals and we are thrilled to have the opportunity to work with them to effect meaningful change in the food supply system.”
Bryan Kreske, leader of the new 199 Venturing department at Hormel Foods, said, “We are excited to be investing in the fund and all that it will do to help jump start this growing category. Since committing to invest in the Fund, we are looking forward to the many areas of investment including alternative protein and plant-based foods.”
Since 2013, Green Circle Capital Advisors, the investment banking advisory division of Green Circle Capital Partners, has been supporting natural products companies (food, beverages & supplements). “The manner in which industry makes and distributes food has not kept pace with technology advances and, as a consequence, without significant investment and change the industry will be unable to keep up with the needs of a growing, global population while operating sustainably,” said Strumwasser. “We are seeking out technologies that can help bridge the gap between sustainable food supply and population growth—while offering what we believe is tremendous financial opportunity to our collective stakeholders.”. Mr. Strumwasser has been an investment professional for over thirty years and a vegetarian for over forty.
Green Circle’s first foray into principal investing was to co-lead in 2019 the Seed round of The Better Meat Co., a leader in the production of mycelium-based protein. That experience laid the groundwork for the Fund. “GCFV will focus on certain segments of the Foodtech ecosystem including but not limited to alternative protein, fermentation, food safety, shelf-life extension, food production automation, bioplastics and sustainable packaging, and plant-based ingredients,” said Graham Anderson, Co-Managing Partner of the new venture capital division of Green Circle. GCFV will remain fully independent in terms of decision-making authority and investment methodology.
With a target of $25 million in committed capital, GCFV is currently considering Seed stage and Series A investments. The fund invests in companies providing disruptive technologies to the Foodtech ecosystem and anticipates providing capital to approximately a dozen sustainable, technology-enabled Foodtech enterprises for whom GCFV will provide expert advice and assistance in growing their businesses.
Please visit www.gcfoodtech.com to learn more.
