Brands
SPAM Can Now Pronounce You Man and Wife, Brand and Consumer in First-Ever SPAM Wedding Ceremony
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The Drum
Brand loyalty is an ultimate goal for many marketers, but when filial loyalty and brand loyalty are joined, it is time for a celebration.
Today, the love for a brand and the love of a couple brought the first-ever Spam wedding to reality when Mark I Love Spam Benson – who last year legally changed his name as a declaration of his love for the brand – wed his fiancée, Anne Mousley, in Austin, Minnesota. The couple, who hail from Liverpool, UK, were married in a Spam-themed wedding complete with Spam cake and Spam-colored bouquets of roses at the Spam Museum in Austin, Minnesota.