Brands
Skippy cracks open auto-play video’s potential on Pandora
![](https://www.hormelfoods.com/wp-content/uploads/Newsroom_2013_SKIPPY-Peanut-Butter.1654622070.jpg 1110w 620h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2013_SKIPPY-Peanut-Butter-375x209.1654622079.jpg 375w 209h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2013_SKIPPY-Peanut-Butter-575x321.1654622089.jpg 575w 321h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2013_SKIPPY-Peanut-Butter-775x433.1654622049.jpg 775w 433h, https://www.hormelfoods.com/wp-content/uploads/Newsroom_2013_SKIPPY-Peanut-Butter-1024x572.1654622067.jpg 1024w 572h)
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Mobile Marketer
As auto-play video ads increasingly become the norm on mobile platforms, recent efforts from big brands such as Hormel’s Skippy reflect the importance of experiences that are entertaining and native to the environment.