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Hormel Concedes Double-Dippers Had It Right, Invents Chips So All Can Enjoy Snacking Bliss
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USA Today
Hormel Chili has a solution for one of the biggest social dilemmas facing Americans today: Dip once or double dip and risk alienation from the snack table?
The answer is “Double Dippable Chips,” which are breakable tortilla chips that give you the opportunity to double-dip in one go, without having to actually dip the same chip into the bowl twice.
Hormel Chili teamed up with a Minnesota-based speciality foods producer to make the special chip, which have “a novel perforation down the center for an easy break, resulting in two even halves — perfect for indulgent dips,” according to a news release.
“As the producers of the key ingredient in some of America’s most popular dip recipes, the Hormel Chili brand introduced this inventive creation to help double-dippers dip to their heart’s content,” the company said Tuesday.