Brands
‘Every Little Bit of Laughter Helps’; April Fools Pranks Galore
AdWeek
Each spring, April Fools’ Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that’s raised consumers’ collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of sanity…
The humorous holiday largely shaped to be a contest of who could dream up the weirdest and grossest fake beverage, including pizza-flavored Bud Light, hummus-infused hard seltzer and a peanut butter-flavored alcohol-free craft brew from Justin’s® nut butter (though that one might actually be pretty good if it were real).