Ethan Watters is the Head of Story at Attention Span Media. He’s an author, journalist and futurist who has spent the last two decades writing about culture and social psychology. Most recently, he penned “Crazy Like Us: The Globalization of the American Psyche.” Prior to that, he wrote “Urban Tribes: Are Friends the New Family?,” an examination of the growing population of the “never marrieds.” Ethan is a contributor to The New York Times Magazine, Outside, Discover, Men’s Journal, Details, Wired and “This American Life.” His writing on groundbreaking research in the emerging field of epigenetics was featured in the 2003 edition of “The Best American Science and Nature Writing.”