Skip to content
Last Revised: July 18, 2024

This Supplemental Privacy Policy and Notice (“Supplemental Policy”) describes the practices of Hormel Foods Corporations and its subsidiaries (“Hormel,” “we,” “us,” or “our”) regarding the collection, use, and disclosure of personal information and provides instructions for submitting data subject requests. This Supplemental Policy applies only to information collected about consumers residing in California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia (“consumer(s),” “Consumer(s),” “you,” “your”) and supplements the information contained in Hormel’s Privacy Policy.

It provides information required under the California Consumer Privacy Act and as amended by the California Privacy Rights Act (collectively, the “CCPA”), the Colorado Privacy Act (the “CPA”), the Connecticut Data Privacy Act (“CDPA”), the Montana Consumer Data Privacy Act (“MCDPA”), the Oregon Consumer Data Privacy Act (“OCDPA”), the Texas Data Privacy and Security Act (“TDPSA”) the Utah Consumer Privacy Act (“UCPA”), and the Virginia Consumer Data Protection Act (“VCDPA”) and any and all regulations arising therefrom. Some portions of this Supplemental Policy apply only to consumers of particular states, and we have indicated where those portions are state-specific.

If you are unable to review or access this Supplemental Policy due to a disability, you may contact Hormel at privacy@hormel.com or 1-833-672-1232 to access this Supplemental Policy in an alternative format.

Definitions Specific to this Supplemental Policy

  • “Consumer” means a natural person who resides in California, Colorado, Virginia, Utah and Connecticut and to whom we offer information, goods, or services. For purposes of this Supplemental Policy, this term includes natural persons who reside in California and engage with us as part of business-to-business transactions.
  • “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or household. Personal Information includes “personal data” as that term is defined in the CPA, CDPA, MCDPA, OCDPA, UCPA, and VCDPA. Personal Information also includes “Sensitive Personal Information,” as defined below.
  • “Sensitive Personal Information” means Personal Information that reveals a Consumer’s: 1) Social security, driver’s license, state identification card, or passport number; 2) Account log-in, financial account number, debit card number, or credit card number in combination with any required security or access code, password, or credentials allowing access to the individual’s account; 3) Precise geolocation; 4) Racial or ethnic origin; 5) Religious beliefs; 6) Union membership; 7) Contents of email or text messages, unless we are the intended recipient; 8) Genetic data; 9) Biometric information used to uniquely identify the Consumer, and 10) Health, sex life, or sexual orientation. Sensitive Personal Information includes “sensitive data” as that term is defined in the CPA, CDPA, MCDPA, OCDPA, UCPA, and VCDPA.
  • “Sell,” “Sale,” or “Sold” means renting, releasing, or transferring an individual’s Personal Information to a Third Party for money or other valuable consideration.
  • “Share,” “Shared,” or “Sharing” means transferring an individual’s Personal Information to a Third Party for behavioral advertising purposes, whether or not for money or other valuable consideration.
  • “Third Party” means a person or organization which is not a Consumer, Vendor, or an entity owned or controlled by us and as defined by the CCPA, CPA, CDPA, MCDPA, OCDPA, UCPA, and VCDPA .
  • “Vendor” means a “service provider,” “contractor,” or “processor” which collects, stores, or otherwise handles data for us, as those terms are defined in the CCPA, CPA, CDPA, MCDPA, OCDPA, UCPA, and VCDPA.

These definitions apply, whether terms are capitalized or not. Other terms used in this Supplemental Policy may be defined under the CCPA, CPA, CDPA, MCDPA, OCDPA, UCPA, and VCDPA, and they shall have the meanings described in those statutes. If there are variations between such definitions in different laws, you will be covered by the definition that applies in your state. For example, if you are a Virginia consumer, terms defined in the VCDPA shall apply to you if they are used in this Supplemental Policy.

California residents should review the California Privacy Notice below for information on their California privacy rights.

The Personal Information We Collect and Disclose

The chart below shows the categories of personal information we may collect; examples of personal information in each category; types of sources from which each category of personal information is collected; the business purposes for which each category of personal information is collected; and the types of Vendors or Third Parties with whom that category of personal information is shared. As this chart shows, we may share or sell personal information to Third Parties or disclose certain personal information to Vendors for business purposes.

Category of Personal Information Examples Sources from Which This Personal Information is Collected Business Purposes for Collection Types of Vendors or Third Parties with Whom This Personal Information is Shared, Sold or Disclosed
Unique Identifiers Real name, signature, alias, address, unique personal identifier, online identifier, IP address, email address, account name,
  • Directly from you via our website
  • Direct communication with you
  • Social media interaction with you
  • Marketing agencies
  • Provide you with goods and services
  • Managing your preferences
  • To help you finalize your purchases if your cart is abandoned
  • Customer service communications
  • Other Promotions
Disclosed:
  • Web site hosters
  • Event planners
  • Credit check firms

Shared or Sold:

  • Business partners
  • Marketing providers
  • Analytic providers
  • Social media platforms
Contact and Financial Information Name, address, telephone, email, credit card number, debit card number, or any other financial information
  • Directly from you via our website
  • Claims management providers
  • Complete transactions
  • Other services and discounts
  • Process claims
  • Prevent fraud
Disclosed:
  • Payment processors
  • Mailing houses
  • Lenders

Shared or Sold:

  • None
Characteristics of Protected Classifications Age, marital status, racial or ethnic origin, and/or religious beliefs​
  • Directly from you via our website or sign-up
  • Comply with legal requirements
  • Ensure eligibility for services (e.g. over 18)
  • Accommodate special needs
Disclosed:
  • Service coordinators
  • Contractors
  • Marketing consultants

Shared or Sold:

  • None
Commercial Information Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
  • Directly from you via our website
  • Direct communication with you
  • Social media interaction with you
  • Marketing agencies
  • Provide you with goods and services
  • Invite participation in surveys and feedback
  • Customer service communications
  • Improve promotions
Disclosed:
  • Web hosters
  • Payment processors
  • Marketing consultants
  • Contractors

Shared or Sold:

  • Business partners
  • Marketing providers
  • Analytics providers
  • Social media platforms
  • Online influencers
Internet or Other Electronic Activity Browsing history, search history, and information regarding a consumer’s interaction with an internet website application, and/or advertisement
  • Directly from you via our website
  • Direct communication with you
  • Social media interaction with you
  • Marketing agencies
  • Provide you with goods and services
  • Invite participation in surveys and feedback
  • Customer service communications
  • Improve promotions
Disclosed:
  • Web hosters
  • Payment processors
  • Contractors

Shared or Sold:

  • Business partners
  • Marketing providers
  • Analytics providers
  • Social media platforms
  • Online influencers
Geolocation Data Device location
  • From your digital device
  • Direct communication with you
  • Social media interaction with you
  • Provide you with goods and services
  • Customer service communications
  • Improve promotions
Disclosed:
  • Service providers

Shared or Sold:

  • Business partners
  • Marketing providers
  • Analytics providers
  • Social media platforms
Inferences Drawn from Other Categories to Create a Profile Profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
  • Directly from you via our website
  • Direct communication with you
  • Social media interaction with you
  • Marketing agencies
  • Provide you with goods and services
  • Customer service communications
  • Improve promotions
Disclosed:
  • Marketing consultants
  • Service providers

Shared or Sold:

  • Business partners
  • Marketing providers
  • Analytics providers
  • Social media platforms
Show More

Sensitive Personal Information We Collect and Disclose

Category of Sensitive PersonalInformation​ Examples Sources From Which This Sensitive Personal Information is Collected BusinessPurposes for Collection Types of Vendors or Third Parties with Whom This Sensitive Personal Information is Shared, Sold or Disclosed
Contact and Financial Information Account log-in, financial account, debit card number, plus an access code
  • Directly from you via our website
  • Complete transactions
  • Offer services and discounts
  • Prevent fraud
Disclosed:
  • Web hoster
  • Payment processor
  • Service Providers

Shared or Sold:

  • None
Demographic Information Racial or Ethnic Origin, Religious Beliefs
  • Directly from you via our website
  • Comply with legal requirements
  • Accommodate special needs (e.g. religious dietary restrictions)
Disclosed:
  • Marketing consultants

Shared or Sold:

  • None
Show More

Retention of Data

We intend to retain each category of personal information described above only for as long as necessary to fulfill the purpose for which it was collected, or a related and compatible purpose consistent with the average consumer’s expectation, and to comply with applicable laws and regulations. We consider the following criteria when determining how long to retain personal information: why we collected the personal information; the nature of the personal information; the sensitivity of the personal information; our legal obligations related to the personal information, and risks associated with retaining the personal information.

Your Rights to Your Personal Information

Certain U.S. states provide now, or will in the future provide, their state residents with certain privacy rights with respect to their personal information or personal information, as defined under applicable law. These rights are subject to the specific laws of that jurisdiction and that certain other rights might apply. Please review our California Privacy Notice; Nevada Privacy Notice; and Privacy Notice For Residents of Other States for more information on rights and terms specific to your location or place of residence.

We do not charge a fee to process or respond to your verifiable consumer request unless its excessive, repetitive, manifestly unfounded, or allowed by law. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Except where otherwise noted, we will respond to your request within forty-five (45) days after receipt and we reserve the right to extend the response time by an additional forty-five (45) days when reasonably necessary and provided consumer notification of the extension is made within the first forty-five (45) days.

You are not required to create an account with us to submit a verifiable or authenticated consumer request. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable or authenticated consumer request to verify your (or your authorized agent’s) identity or authority to make the request. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by regular mail or electronically, at your option.

You have the right to submit requests related to the personal information we have collected about you. You may make such a request twice in a 12-month span. Please note, there are circumstances when we may not be able to comply with your request. For example, we may not be able to verify your request or we may find that providing a full response conflicts with other legal obligations or regulatory requirements. We will notify you if this is the case.

Verification Process

When you submit a request to exercise your data subject rights, we may ask you to provide information that will enable us to verify your identity.

If you designate an authorized agent to exercise your rights on your behalf, we may require that you or the authorized agent do the following:

  • Verify your identity with us directly.
  • Provide proof of your signed written permission for the authorized agent to submit a request on your behalf.

We may deny a request from an agent purportedly acting on your behalf if we request, and the agent does not submit, proof that he, she, or it has been authorized by you to act on your behalf.

California Privacy Notice

This California Privacy Notice (“this Notice”) applies only to information collected about California residents (“you,” and “your”) and supplements the information contained in this Supplemental Policy. This Notice provides information required under California law, including the CCPA and related regulations.

If you are unable to review or access this Notice due to a disability, you may contact privacy@hormel.com or 1-833-672-1232 for assistance.

The Personal Information We Collect and Disclose

Personal Information We Collect. We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

  • Unique identifiers
  • Contact and financial information
  • Characteristics of protected classifications
  • Commercial information
  • Internet or other electronic network activity information
  • Geolocation data
  • Inferences

Certain of the information we collect constitutes “sensitive personal information” as defined under California law, including:

  • Account log-in, financial account, debit card number, and required access code(s)
  • Racial and/or ethnic origin, and/or religious beliefs

Use of Personal Information. We may use or disclose the personal information we collect for one or more of the following purposes:

  • Provide you with goods and services
  • Managing your preferences
  • To help you finalize your purchases if your cart is abandoned
  • Customer service communications
  • Other Promotions
  • Complete transactions
  • Other services and discounts
  • Process claims
  • Prevent fraud
  • Comply with legal requirements
  • Ensure eligibility for services (e.g. over 18)
  • Accommodate special needs
  • Invite participation in surveys and feedback
  • Improve promotions

Disclosure of Personal Information. We limit our disclosure of the categories of personal information above to our service providers for one or more business purposes. “Business purposes” means the reasonably necessary and proportionate use of personal information for our operational purposes, other purposes described in this Privacy Policy, for the operational purposes of our service providers and contractors, as well as other purposes compatible with the context in which the personal information was collected.

We may “sell” and/or “share” personal information with third party advertising networks and platforms for purposes of providing targeted behavioral advertising on those platforms.

In the last 12 months (from the last updated date listed at the top of this Supplemental Policy), we have “sold” or “shared” the following categories of personal information:

  • Unique identifiers
  • Commercial information
  • Internet or other electronic network activity information
  • Geolocation data
  • Inferences

Retention of Personal Information

We retain personal information, including Sensitive Personal Information, only for as long as necessary to fulfill the purpose for which it was collected, or a related and compatible purpose consistent with the average consumer’s expectation, and to comply with applicable laws and regulations. We consider the following criteria when determining how long to retain personal information: why we collected the personal information; the nature of the personal information; the sensitivity of the personal information; our legal obligations related to the personal information, and risks associated with retaining the personal information.

Your California Privacy Rights

Subject to certain limitations, if you are a California resident, you have the right to submit requests related to the personal information we have collected about you. You may make such a request twice in a 12-month span. Please note, there are circumstances when we may not be able to comply with your request. For example, we may not be able to verify your request, or we may find that providing a full response conflicts with other legal obligations or regulatory requirements. We will notify you if this is the case.

Right to Know and Right to Access. You have the right to request certain information we have collected about you. You have the right to request:

  • Specific pieces and categories of personal information we collected about you;
  • The categories of sources from which personal information was collected;
  • The purposes for which personal information was collected, shared, sold, or processed;
  • The categories of personal information we shared, sold or disclosed; and
  • The categories of Vendors or Third Parties with whom we shared, sold or disclosed personal information.

If you would like to make a request to know or to access your personal information, you can click here or use the email address or phone number listed under “Instructions to Exercise Your Rights” below. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify.

Right to Delete. You have the right to request that we delete certain personal information that we have collected. If you would like to make a request to delete your personal information, you can click here or use the email address or phone number listed under “Instructions to Exercise Your Rights” below. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify.

Right to Correct. You have a right to request that we correct any inaccurate personal information we may retain about you. If you would like to make a request to correct your personal information, you can click here or use the email address or phone number listed under “Instructions to Exercise Your Rights” below. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify.

Right to Opt-Out of the Sale and Sharing of Your Personal Information. You have the right to opt-out of the sale and sharing of your personal information with Third Parties, and the right to opt out of the processing of personal information for targeted advertising purposes, as defined in the CCPA.

We sell or share personal information, or process personal information for targeted advertising purposes. In the past 12 months, we have sold or shared the categories of consumer personal information as listed in this Supplemental Policy. As a consumer, you have the right to opt-out of the sale and/or sharing of your personal information and of the processing of personal information for the purpose of targeted advertising. To submit an opt-out request, please follow the instructions under “Instructions to Exercise Your Rights” below. We do not knowingly sell or share personal information of consumers under 16 years of age.

DO NOT SELL OR SHARE MY PERSONAL INFORMATION

If you opt-out of the sale of your personal information, we will wait at least 12 months before asking you if we may sell or share your personal information.

You have the right to opt-in to the sale of your personal information after you have opted out. If you would like to opt-in to the sale or sharing of your personal information, please email us at privacy@hormel.com or call us at 1-833-672-1232. Opting-in is a two-step process in which you will first clearly request to opt-in, and then separately confirm that choice.

Right to Consent to Limit the Use of Your Sensitive Personal Information. You have the right in CA to instruct us to limit the use and disclosure of your Sensitive Personal Information to only that which is necessary to perform the services or provide the goods reasonably expected by an average consumer or for specific business purposes defined by law. However, we do not use Sensitive Personal Information for purposes beyond those authorized by the CCPA, or beyond your consent.

Right to Non-discrimination. You have a right to exercise the above rights, and we will not discriminate against you for exercising these rights. Please note that a legitimate denial of a request to access, delete, or opt-out is not discriminatory, nor is charging a fee for excessive or repetitive requests.

Shine the Light Request. California Civil Code Section § 1798.83 permits users of our website who are California residents to request information about our disclosure of personal information to other parties for their direct marketing purposes. To make such a request, please send an email to privacy@hormel.com with the subject “Shine the Light Request.”

Instructions to Exercise Your Rights. If you would like to make any of the data requests listed above, please click the link provided or contact us at 1-833-672-1232 or privacy@hormel.com. If you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request, and the level of verification will depend on the request being submitted. If you use the email address, we may email you to request additional information from you to verify your request.

You may designate an authorized agent to exercise your rights under on your behalf. Such individual must have power of attorney, or be an authorized agent registered with the relevant Secretary of State.

When you submit a request to exercise your data subject rights, we may ask you to provide information that will enable us to verify your identity as described in “Verification Process” above. If we have collected information on your minor child, you may exercise the above rights on behalf of your minor child.

Notice of Financial Incentives

We may offer sweepstakes, promotions, and discounts on products or services for participating in certain marketing opportunities. The availability of these promotions to you at any given time will vary. If and when we offer such programs, we may ask for your personal information including: your first and last name, email address, phone number, and physical address as a prerequisite to your participation. Please review “Financial Incentive and Loyalty Programs (For CA and CO Residents)” above for information on the opportunities we offer.

Nevada Privacy Notice

We may “sell” personal information as that term is defined under Nevada law. Nevada residents have the right to request to opt out of any future sale of their personal information under Nevada SB 220. If you are a Nevada resident and would like to make such a request, please contact us using the email address or phone number listed under “Instructions to Exercise Your Rights”. You must include your full name, email address, and postal address in your request so that we can verify your Nevada residence and respond. In the event we sell your personal information after the receipt of your request, we will make reasonable efforts to comply with such request.

Privacy Notice For Residents of Other States

This section applies to any Colorado, Connecticut, Montana (beginning October 2024), Oregon, Texas, Utah, and Virginia residents about whom we collect personal information from any source, including through the use of the Websites or by communicating with us electronically, in paper correspondence, or in person. This section does not apply to certain personal information that is collected from an individual in a business-to-business or employment context.

Privacy Rights For Residents of Other States

Right to Know and Right to Access. You have the right to request certain information we have collected about you. You have the right to request:

  • Specific pieces and categories of personal information we collected about you;
  • The categories of sources from which personal information was collected;
  • The purposes for which personal information was collected, shared, sold, or processed;
  • The categories of personal information we shared, sold or disclosed; and
  • The categories of Vendors or Third Parties with whom we shared, sold or disclosed personal information.

If you would like to make a request to know or to access your personal information, you can click here or use the email address or phone number listed under “Instructions to Exercise Your Rights”. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify.

Right to Delete. You have the right to request that we delete certain personal information that we have collected. If you would like to make a request to delete your personal information, you can click here or use the email address or phone number listed under “Instructions to Exercise Your Rights”. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify.

Right to Correct. You have a right to request that we correct any inaccurate personal information we may retain about you. If you would like to make a request to correct your personal information, you can click here or use the email address or phone number listed under “Instructions to Exercise Your Rights”. The link will take you to an interactive webform that you can complete and submit to make a request for information that we will then verify.

Right to Opt-Out of the Sale and Sharing of Your Personal Information. You have the right to opt-out of the sale and sharing of your personal information with Third Parties, and the right to opt out of the processing of personal information for targeted advertising purposes, as defined in the CPA, CDPA, MCDPA, OCDPA, UCPA, and VCDPA.

We sell or share personal information, or process personal information for targeted advertising purposes. In the past 12 months, we have sold or shared the categories of consumer personal information as listed in this Supplemental Policy. As a consumer, you have the right to opt-out of the sale and/or sharing of your personal information and of the processing of personal information for the purpose of targeted advertising. To submit an opt-out request, please access the below link or follow the “Instructions to Exercise Your Rights” below. We do not knowingly sell or share personal information of consumers under 16 years of age.

DO NOT SELL OR SHARE MY PERSONAL INFORMATION

If you opt-out of the sale of your personal information, we will wait at least 12 months before asking you if we may sell or share your personal information.

You have the right to opt-in to the sale of your personal information after you have opted out. If you would like to opt-in to the sale or sharing of your personal information, please email us at privacy@hormel.com or call us at 1-833-672-1232. Opting-in is a two-step process in which you will first clearly request to opt-in, and then separately confirm that choice.

Right to Consent to or Limit the Use of Your Sensitive Personal Information. You have the right to consent to the use of your Sensitive Personal information in CO, CT, MT, OR, TX, and VA. If you are a Utah resident, you have the right to opt out of having your sensitive data processed. However, we do not use Sensitive Personal Information for purposes beyond those authorized by applicable law, or beyond your consent.

Right to Non-Discrimination. You have a right to exercise the above rights, and we will not discriminate against you for exercising these rights. Please note that a legitimate denial of a request to access, delete, or opt-out is not discriminatory, nor is charging a fee for excessive or repetitive requests.

Instructions to Exercise Your Rights. If you would like to make any of the data requests listed above, please click the link provided or contact us at 1-833-672-1232 or privacy@hormel.com. If you use the telephone number, you will be guided through a process that will allow you to submit a verifiable request, and the level of verification will depend on the request being submitted. If you use the email address, we may email you to request additional information from you to verify your request. If we have collected information on your minor child, you may exercise the above rights on behalf of your minor child.

You may designate an authorized agent to exercise your rights on your behalf. Such individual must have power of attorney, or be an authorized agent registered with the relevant Secretary of State.

How To Appeal Decisions About Your Rights

You have the right to appeal our decisions about your data subject requests. If you choose to appeal, your request will move from Operations to our Legal Department for review. If you would like to appeal a decision regarding your data request, please click here, call 1-833-672-1232, or email privacy@hormel.com. Please state that your request is an “Appeal,” and describe the date and nature of your original request.

  • Colorado residents. If you are a Colorado resident and want to appeal our decision with regard to a request that you have made, please contact us using the information above. Within forty-give (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Colorado’s Office of the Attorney General by phone at (720) 508-6000 or by submitting a form here.
  • Connecticut residents. If you are a Connecticut resident and want to appeal our decision with regard to a request that you have made, please contact us using the information above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Connecticut’s Office of the Attorney General by phone at (860) 808-5420 or by submitting a form here.
  • Montana residents. If you are a Montana resident and want to appeal our decision with regard to a request that you have made, please contact us using the information above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Montana’s Office of the Attorney General by phone at (406) 444-4500 or by submitting a form here.
  • Oregon residents. If you are an Oregon resident and want to appeal our decision with regard to a request that you have made, please contact us using the information above. Within forty-give (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Oregon’s Office of the Attorney General by phone at (877) 877-9392 or by submitting a form here.
  • Texas residents. If you are a Texas resident and want to appeal our decision with regard to a request that you have made please contact us using the information above. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Texas’ Office of the Attorney General by phone at (800) 621-0508 or by submitting a form here.
  • Virginia residents. If you are a Virginia resident and want to appeal our decision with regard to a request that you have made, please contact us using the information in above or notify the Office of the Attorney General of Virginia online here. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken, including an explanation of our reasons in reaching the decision. If the appeal is denied, you may contact Virginia’s Office of the Attorney General by phone at (804) 786-2071, written correspondence to 202 North 9th Street, Richmond, Virginia 23219, or online here.

Financial Incentive and Loyalty Programs (For CA and CO Residents)

We may offer sweepstakes, promotions, and discounts on products or services for participating in certain marketing opportunities. The availability of these promotions to you at any given time will vary. If and when we offer such programs, we may ask for your personal information including: your first and last name, email address, phone number, and physical address as a prerequisite to your participation.

The promotions that may be available to you are:

  • Email Newsletter. When you subscribe to our email newsletter, we may offer you special savings in the form of digital coupons for free or discounted products and announcements of sweepstakes, contests, and giveaways. In order to receive the newsletter, you must provide certain personal information, including: first and last name, valid email address, date of birth, phone number, and street address. You will also be provided with the option to personalize your inbox by choosing the categories of our products that interest you, your language preference, and desired frequency of emails. To halt delivery, please click “unsubscribe” located at the bottom of any email newsletter.
  • Sweepstakes, contests, and giveaways. From time to time, we may offer you the opportunity to participate in various branded sweepstakes, contests, and giveaways that offers prizes including free or discounted products, shopping sprees, and other rewards. The information required to participate in these opportunities may vary but can include: first and last name, valid email address, date of birth, phone number, and street address.
  • Physical Coupons. We may offer you opportunities to purchase products from in-store locations where they are offered at discounted rates. The information required to participate in these opportunities may vary but may include: first and last name, valid email address, date of birth, phone number, street address, and zip code.
  • Surveys. We may offer you product coupons and/or other incentives if you complete voluntary customer surveys through our websites. These surveys typically do not seek traditional identifying information like names or contact information but may ask for information relating to your shopping preferences and general demographics.
  • Co-Branded Marketing Opportunities. From time to time, we may offer you the opportunity to participate in various co-branded opportunities with our marketing and advertising partners. The information required to participate in these opportunities may vary but may include [Examples: first and last name, valid email address, date of birth, phone number, and street address.]. Please note that our marketing and advertising partners will receive your personal information and may use it for their own business purposes.
  • Reviews. We rely on customers to help us improve our services, products, and marketing initiatives. If we solicit your feedback through opportunities to review our products, we may offer you exclusive access and discounted merchandise. In order to review our products, we may require you to provide certain personal information including: first and last name, valid email address, date of birth, phone number, information relating to your shopping preferences, general demographics, and street address.

You may opt-in to the above promotions by visiting the promotion site or navigating through your account with us. You may withdraw from these promotions at any time by contacting us at privacy@hormel.com. If you withdraw from a financial incentive program, we will not contact you for at least twelve (12) months before requesting your participation again.

The value we place on personal information collected for these promotions varies, but we estimate it equals the additional spending per promotion participant, compared to individuals for whom we do not have email addresses, shopping history and preferences, or other collected information.

Personal Information of Minors

Our online content is not intended for children or minors under the age of sixteen years. Accordingly, we do not knowingly store information from minors under the age of sixteen years, except as required by applicable law. If you believe that a child has submitted personal information to us, please contact us at privacy@hormel.com or 1-833-672-1232 and we will delete the information.

Changes to Our Supplemental Policy

Hormel reserves the right to amend this Supplemental Policy at our discretion and at any time. When we make changes to this Supplemental Policy, we will post an updated policy on our website with a new Last Revised date.

Additional Information

If you would like additional information regarding our Supplemental Policy, please contact us at privacy@hormel.com, 1-833-672-1232, or

Hormel Foods Corporation
1 Hormel Place
Austin, MN 55912
Attn: Legal Department