Annemarie Vaupel

As vice president of marketing for the Foodservice division at Hormel Foods, Annemarie Vaupel is responsible for the overall development of advertising, brand strategy and financial performance for the Foodservice division.

Hormel Foods is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, Skippy^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin’s^®, Columbus^®, WHOLLY^® Guacamole, Hormel^® Black Label^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Vaupel has been a member of the Hormel Foods team since 2002. She began her career in human resources before moving to the Foodservice division where she has served as a brand manager, national sales manager for the healthcare segment, innovation team lead and was named director of marketing in 2018.

Prior to starting her career with Hormel Foods, Vaupel held a variety of sales and management positions with Xerox Corporation and spent time working for two different non-profit agencies.

Vaupel is a graduate of the University of Minnesota, Twin Cities with a bachelor’s degree in psychology. She also holds her Professional HR Certification (PHR) and has served as a board member and chair of the Industry Advisory board (IAB) for the Association for Healthcare Foodservice (AHF). She previously served as board chair of the Mower County United Way Board of Directors from 2017-2019. She is an active supporter of the Women’s Leadership Initiative and their efforts sustaining the backpack food program within Mower County.