At Hormel Foods, we're committed to helping our
retail partners better serve their shoppers and build their business.
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resources.
Optimizing Center Store Meal Shopping: A case
study on shoppers and convenience meals.
Overview: In 1965, consumers
spent an average of 2.5 hours preparing meals* and several more hours
shopping for the week's food. Today, the average meal is prepared in 12
minutes*, and shoppers are making shorter, more frequent trips to
purchase their food.
As shopping and food preparation habits have changed, we've
kept pace – and helped our retailers keep pace – with meaningful,
actionable insight on what consumers want and how they want to get
it.
That desire to help retailers grow, in both size and
profitability, inspired an ambitious and ground-breaking question: "If
the way consumers shop and prepare meals has changed so drastically,
should retailers evolve how they organize prepared, or convenience,
foods to meet – and capitalize on – these changes?"
To answer this question, Hormel Foods launched a comprehensive
research initiative with the help of Cannondale Associates. Highly
regarded in the industry for its remarkable understanding of the retail
environment, Cannondale Associates used a variety of research methods,
including proprietary analytics tools, consumer interviews, retailer
interviews, and shopper card data, to help us determine what's going on
in consumers' minds – and how they act upon their shopping motivations
and preferences. We analyzed these findings alongside our own
proprietary research, and we also compared them to the annual Willard
Bishop 2007 Grocery SuperStudy™. After this extensive study, we found
our hypothesis was spot on: There is an opportunity for retailers to
better meet the shopping needs of today's busy consumers.
We invite you to share in our key findings and discover how
strategic use of adjacencies on some key products can improve customer
satisfaction – and your store's bottom line.
Download
the
white
paper
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*GMA Solution Selling, the NPD Group's National
Eating Trends Survey